Your website should be simple in design with the navigational links placed at the top, left or right side of the page. It should be designed in standard HTML with no Flash or fancy plug-ins and very few graphics. Unless your graphics specifically pertain to your product or enhance your site, you probably shouldn't include them. Your site should load very quickly and each additional graphic will add additional load time. In addition, there should be no banners or outside links of any kind -- nothing that will distract your visitor's attention.

You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your design, text, title and image alt tags all play a very important role in determining how your website will rank.

Keywords - Select the most appropriate keyword and keyword phrases, in different variations, that you feel your potential visitors will use when performing a search. The more targeted the better.

You can find a variety of tools to assist you in creating an effective list of keywords here: http://www.jimtools.com

You can also download a great little freeware program called, GoodKeywords http://www.goodkeywords.com. This program will assist you in developing a list of targeted keywords for your website. In addition, it also includes a site popularity tool that enables you to check your site's popularity.

Heading tags - Search Engines pay close attention to the text displayed within the "Heading" tags. Place your most important keyword phrase within a "Heading" tag.

Graphic Alt tags - Place a readable sentence containing your keyword phrases within your graphic "Alt" tags.

Text - All of your keywords and keyword phrases should appear throughout your text. If any of the keywords you placed within your META tags do not appear within your text, the Search Engines will ignore them. Your keyword phrases should appear at least three times within your text, but no more than seven.

Another consideration of great importance is the use of "Tables." If you'd like to set up your website using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in the Search Engines.

One final note, always place your most important information above the fold of your web page. This is the top portion of your web page that is visible when your page is first loaded, without scrolling. This is the most important part of your entire page -- use it wisely.

Your website is your product's storefront and will play a very important roll in determining your success. Take your time and do your homework before you begin. You may be pleasantly surprised with the outcome.